LensHow to write a Lens pro profile that gets shortlisted
A step-by-step guide for photographers, videographers and creative pros: headline, bio, portfolio projects, availability, service area and the details clients scan for.
By MAD Monkey Media · · 6 min read
Clients on Lens make fast decisions. They swipe a Discover deck, save pros to a Rolodex, and come back later to compare. Your profile has a few seconds to earn a save and a few minutes to earn a message. Here is how to use both.
Write a headline that says who you help
Skip "Passionate creative." Say what you shoot and for whom. "Menu and delivery-app photos for Dallas restaurants" tells a restaurant owner they are in the right place. Keep it short enough to read on a phone card.
Lead your bio with the client, not the camera
Three short paragraphs work well:
- Who you work with and the problems you solve for them.
- How a job with you works: planning, shoot day, delivery.
- What makes you easy to hire: service area, turnaround you can actually keep, languages you work in.
Only state facts you can back up. Avoid claims like "award-winning" or client names unless you have the award or the client's permission. Trust is easier to build than to rebuild.
Build portfolio projects, not just a photo dump
Lens organizes a portfolio into projects. Each project should have a title, a one-paragraph story of the job, the type of client, and a small set of your strongest frames. A client comparing two pros learns more from "10-SKU skincare launch: white-background set plus ingredient story" than from 40 unlabeled images. Read how your profile works in search for why this helps you outside Lens too.
Pick the right three to five projects first
- Match the categories you want more of, not everything you have ever shot.
- Show consistency: a full set from one job beats one lucky frame.
- Only show work you have the right to show, with client names used only with permission.
Keep availability honest
Every Lens card shows an availability window such as within days or within weeks. Clients filter on it. Updating it takes seconds and it keeps you from getting requests you cannot take.
List gear and certifications that matter to the job
A drone pilot should list their FAA Remote Pilot Certificate. A food photographer might mention styling experience. Keep equipment to what a client would care about, like a second camera body for events or audio gear for interviews.
Add links that prove you are real
Your website, Instagram or LinkedIn give clients another way to confirm your work. Keep them current and professional.
Profile checklist
- Headline names the work and the client
- Bio is three short paragraphs, facts only
- Three to five portfolio projects with stories
- Availability window is current
- Service area and location are clear
- Relevant certifications and gear listed
- At least one external link
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